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Terms & Conditions

Last updated: April 7, 2026

1. Agreement to Terms

By accessing the Demand Framework website, submitting an application, or enrolling in any cohort program operated by Demand Framework, run by Simon and the Blade agency team at Hireblade.com ("we," "us," or "the Company"), you ("you," "the Participant," or "the Member") agree to be bound by these Terms & Conditions. If you do not agree, do not use this website or apply to the program.

2. Nature of the Program

The Demand Framework is an educational program that teaches eCommerce brand building strategies, validation methods, and marketing systems. The program is delivered through an online community, weekly group calls, and direct mentorship over approximately two (2) months per cohort.

The Demand Framework is not a "get rich quick" scheme, investment opportunity, franchise, or business opportunity as defined under the FTC Business Opportunity Rule (16 CFR Part 437). Enrollment in the program does not guarantee any specific financial results, revenue, or profits.

3. Eligibility

To participate, you must:

• Be at least 18 years of age (or the age of majority in your jurisdiction)
• Have the legal capacity to enter into a binding agreement
• Have the financial means to fund your advertising testing budget as outlined during the application process
• Reside in a jurisdiction where participation in online educational programs is lawful

4. Application & Enrollment

Submitting an application does not guarantee acceptance. We reserve the right to accept or decline any applicant at our sole discretion. Cohort sizes are limited to 30 participants per cycle. Enrollment is confirmed only upon acceptance and completion of payment.

5. Fees & Payment

Program fees are communicated during the application and enrollment process. All fees are quoted in US Dollars (USD). Payment plans, if offered, are binding obligations. Failure to complete scheduled payments may result in suspension of access to program materials and the community.

6. Satisfaction Guarantee & Refund Policy

We offer a limited satisfaction period during the first seven (7) calendar days of your cohort start date ("Evaluation Period"). If you determine during the Evaluation Period that the program is not suitable for you, you may request to withdraw by notifying us in writing (via email) before 11:59 PM EST on the seventh day.

Upon a valid withdrawal request within the Evaluation Period:

• You will not be charged for any remaining installments (if on a payment plan)
• You will receive a refund of your program fee, less a $250 administrative processing fee
• Your access to the community, materials, and calls will be terminated immediately

After the Evaluation Period, all fees are non-refundable. No exceptions. By continuing in the program beyond Day 7, you acknowledge this policy and forfeit any right to a refund.

7. No Earnings Guarantees

We make no representations, warranties, or guarantees regarding your potential earnings, revenue, profit, or financial outcome. Any examples, case studies, testimonials, or financial figures shared on this website, in marketing materials, or within the program are illustrative of what is possible and should not be interpreted as promises or guarantees of similar results.

Your results depend on numerous factors including, but not limited to: your effort, adherence to the program, market conditions, advertising budget, product selection, timing, competition, and individual business acumen. We do not guarantee that your product will pass validation, that your brand will be profitable, or that you will recoup your investment in the program or in advertising spend.

8. Advertising Budget & Financial Risk

Participants are required to allocate their own advertising budget (recommended $5,000-$10,000 USD) for product testing and validation. This budget is spent directly on advertising platforms (Meta, Google, TikTok, etc.) and is separate from program fees. We do not manage, hold, or control your ad spend. You bear full financial risk for any advertising expenditures. Some or all of this budget may be lost during the testing process.

9. Confidentiality & Non-Disclosure Agreement (NDA)

As a condition of enrollment, all participants must execute a Non-Disclosure Agreement lasting twelve (12) months from their cohort start date. This NDA prohibits you from publicly sharing, disclosing, reproducing, or distributing proprietary strategies, frameworks, methodologies, templates, or any confidential information provided within the program.

Compliance with the NDA is monitored through third-party services. Breach of the NDA may result in legal action, including claims for injunctive relief and damages as specified in the NDA.

10. Intellectual Property

All program materials, frameworks, templates, strategies, recordings, documents, and content provided by Demand Framework are the exclusive intellectual property of the Company. You are granted a limited, non-transferable, non-exclusive license to use these materials solely for your personal business purposes during and after the program. You may not resell, license, distribute, or teach these materials to third parties.

Your own products, brands, ad creatives, landing pages, research data, and business assets created during the program remain your property.

11. Third-Party Services & Products

The program may reference or recommend third-party tools, platforms, suppliers, or service providers. We are not responsible for the quality, reliability, or performance of any third-party service. Any engagement with third-party vendors is solely between you and that vendor.

12. Limitation of Liability

To the maximum extent permitted by law, the Company, its owners, employees, contractors, and affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your participation in the program, including but not limited to: lost profits, lost revenue, lost data, business interruption, or any financial losses from advertising spend or business operations.

Our total aggregate liability for any claims arising under these Terms shall not exceed the total program fees you paid.

13. Indemnification

You agree to indemnify and hold harmless the Company, its owners, employees, and affiliates from any claims, damages, losses, or expenses (including reasonable attorney fees) arising from your breach of these Terms, your use of program materials, or your business operations.

14. Communications Consent

By submitting your application, you consent to receive emails and SMS messages from us regarding your application, the program, and related communications. Message and data rates may apply. You may opt out of marketing communications at any time by following the unsubscribe instructions in any message, though transactional messages related to your enrollment may continue.

15. Governing Law & Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to conflict of law principles. Any disputes arising under these Terms shall first be attempted to be resolved through good-faith negotiation. If unresolved, disputes shall be submitted to binding arbitration administered by the American Arbitration Association (AAA) in accordance with its Commercial Arbitration Rules. The arbitration shall take place in Wilmington, Delaware or virtually, at the Company's election.

16. Modifications

We reserve the right to modify these Terms at any time. Material changes will be communicated via email to active participants. Your continued participation in the program after notification constitutes acceptance of any modified Terms.

17. Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions shall continue in full force and effect.

18. Contact

For questions regarding these Terms, please contact us at: hello@hireblade.com